EBOOKS

Email is the new Black [Friday]

How B2C marketers use the inbox for holiday promotions

WHAT’S INSIDE?

In this ebook, you will find:

Survey results revealing how B2C email marketers approach Black Friday and Cyber Monday.
Insights into typical Black Friday email frequency.
Top tactics for Black Friday email strategies.
Habits of marketers who see a significant ROI from Black Friday emails.
Quick tips for successful holiday email marketing.

Email is the new Black [Friday]

Are you maximizing your Black Friday email marketing?

Black Friday and Cyber Monday represent a crazy time of year for B2C email marketers. Brands are competing for the attention of consumers both in and outside of the email inbox. Is your holiday email marketing plan hitting the mark?

In this exclusive survey conducted in partnership with Ascend2, Pathwire examines the email sending cadences, most-used email tactics, and best practices for a successful holiday season. Find out what’s typical for brands, businesses, and industries like yours.

Use this report as a guide to generate ideas and build a better plan for Black Friday and Cyber Monday. Get your free copy of Email is the new Black [Friday] now.

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Research report

As the global economy takes a turn for the worse, it will affect nearly everyone...email marketers included. Tough times look increasingly likely in the year ahead. So, how should your digital communication strategy adjust to the changes? We surveyed email senders...