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Glossary

Lost in all the marketing jargon? Find definitions for common email and digital marketing terms and learn more with our related resources.

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The Mailjet Resource Center

Glossary of Email Terms

Email Glossary

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Omnichannel marketing

Omnichannel marketing involves reaching out to potential and existing customers through all the channels a brand has presence on. This helps create additional leads and conversions, allowing companies to convey a consistent message.

Onboarding email

Onboarding emails greet new subscribers, often as a series, to create a positive rapport and market a company’s products and services. They’re great for teaching potential customers more about your brand.